NEAR Foundation and MARBLEX to Expand Korea’s Web3 Gaming Industry with Aurora

NEAR Foundation is excited to announce a new strategic partnership with MARBLEX, a blockchain subsidiary of Netmarble Corp, that will help expand Korea’s Web3 gaming industry. MARBLEX will build on Aurora, NEAR’s Ethereum-compatible layer, for maximum scalability and blockchain gaming accessibility to onboard more players to Web3. 

Under the new partnership facilitated by the NEAR Korea Hub, NEAR Foundation and MARBLEX plan to achieve mutual growth by linking the NEAR blockchain and Aurora with WARP Bridge to enable interactive collaboration, promote global joint marketing events, and enhance brand awareness. 

Through WARP Bridge, competitive and casual gamers alike will now be able to enjoy a variety of games and exclusive content through NEAR’s Blockchain Operating System (BOS). The BOS leverages the NEAR Protocol’s fast transaction speeds as well as effortless scalability and onboarding (via FastAuth) to make the onboarding experience as easy as possible for the masses. 

MARBLEX: a developer and publisher of mobile games

A Web3 gaming giant constantly pushing the boundaries of what’s possible, MARBLEX is a well-established developer and publisher of mobile games with more than 6,000 experts from across the globe. MARBLEX’s goal is to bring the highest quality Web3 games to market by providing key services such as a cryptocurrency wallet, decentralized exchange, token staking, and an NFT Marketplace.

“We expect NEAR’s core narrative to play a pivotal role in bolstering the overall MBX 3.0 ecosystem,” said Junki Moon, Business Division Director of MARBLEX added. “Through the collaborative integration of the NEAR Foundation’s extensive technical expertise with the content prowess of the MBX ecosystem, we will maintain our position as pioneers in the ever-evolving landscape of the global blockchain trends.”

Robbie Lim, GM of Business Development at NEAR Foundation, added: “This collaboration with MARBLEX will be an important milestone in promoting various use cases based on BOS (Blockchain Operating System). We will continuously advance the gaming ecosystem of NEAR Protocol as well as attract numerous users to enter the Web3 scene by onboarding high-quality MBX content.”

NEAR Korea Hub, which oversees business development in Korea and Asia, played a key role in this strategic partnership. The Hub also sees the partnership as breaking a barrier to Web3 entry for mobile gamers. 

“NEAR Protocol provides a user experience similar to Web2 using Fast Auth account abstraction feature, greatly lowering the initial entry barrier to Web3,” said a spokesperson from NEAR Korea Hub. “We will continue to strongly partner with excellent domestic companies such as MARBLEX to implement a user-centered ecosystem where users can easily enjoy all services.”